A while ago I wrote a post called, Is your website mobile friendly?. In that post I talked about how important it is for your mobile visitors to see your website in a way that makes sense to them. Back then the percentage of internet traffic that was coming from mobile devices was estimated to be about 60%.

It has been over a year since that estimate and it has probably exceeded that. Which means that it is exceedingly important, no I would say “crucial” to your business that your website be mobile friendly.

And now Google has stepped up their alignment with making sure websites are mobile friendly by actually giving better page rankings to those sites that are mobile friendly. This is BIG! Google is THE primary search engine these days and they almost set policy when it comes to which sites get ranked higher.

So what does this mean for the solo business owner like yourself? Plenty!

As a solo business owner search engine ranking isn’t going to drive you out of business; truly one of the most important pieces of your business strategy is to build your email list. But that doesn’t mean you should ignore the rankings.

I think the most important thing we can take from this change in Google’s policy is to think about what who is coming to your website. If you take that percentage of 60% and just extrapolate that out to web traffic to your site, we could say that 60% of prospective clients are going to be looking at your site on a smartphone or tablet.

Are they going to come to your site and get frustrated by the fact that they can’t really see the text and can’t navigate around? If they get frustrated then they’ll probably just go away and never come back.

That alone is a great reason to invest in a site that is compatible with smartphones.

How can you tell if your site is mobile friendly?

Well, Google has a great tool for that. Just go to this page, https://www.google.com/webmasters/tools/mobile-friendly/ and enter the URL for your website and Google will tell you whether your site deserves a mobile ranking.

Check your site and let me know if you passed the test!

Geej Mauriva

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